Decide Your Online Goals
Every business has different goals. So its always to find the objective of going online or digital. The first thing to ask from yourself
Why exactly do you want to be online?
Simple answer:
Customers should know that you exist and get more business.
This is a great goal that Digital can help with
So, lets start with that one, getting the word out in the digital world.
Wasys to do that:
- Listing your business in local online directories
- Build a website and put these details must
- your opening hrs
- your location
- your prices
- services you offer
- Photo gallery
- Video gallery
- Setup social media page (FB, Twitter, Linkedin, YouTube)
As you start achiving these goals, and more people become aware of you, your goals may natutally evovlve and you might want to shift your focus towards turning visitors into paying customers.
- Add new features to your site
- Online appointment scheduling
- Reveiw section
- Ecommerce store
Expand your Business by investing in online advertisement.
To make sure you’re meeting your objectives, it’s really important to measure your progress along the way. This is called analytics.
Analytics lets you know whats’s working well and what could be tweaked.
Before you dive into the digital world think about exactly what you’d like to achieve, then prioritize different online opportunities to help you accomplish those goals.
Build your online presence
Now we are going to look at the first step to going digital, getting your place online.
You have got lots of options for building a digital presence, including things like local listings, websites, mobile apps, and social media.
If you get these basics right it could make a world of difference.
But while a website might be the first thing that comes to mind, but you don’t necessarily need to start there.
Your first step to finding customers online and being found online might be to list your shop in local online directories, like Google My Business. Then, when someone searches Google for your related services or products in your area, you’ll appear int he results, no website required.
You could also start a Facebook page to give potential customers a glimpse into your business and what you can do, like photos or videos of some happy customers with great expereince that you have provided to them.
There is a lot you can do without a website, but at somepoint, you might want to build a home of your own on the web, a one-stop shop where your customers can easily find everything they need to know about you online.
The most important thing as you start to plan your site is to think about what you want people to do there.
For example:
- Do you want them to call you if so include your phone number prominently on every page?
- You want them to find your physical shop? Then include a map and driving directions.
- You want them to make appointments online. This feature you build in.
- You might want them to actually buy products from you online, by placing an order or making a payment. That’s called e-commerce, and there is a range of options from simple to more complex.
Websites aren’t the only online assets anymore.
These days many businesses creat mobile apps for customers. Apps open up all kinds of digital doors.
If you want people to find you on the web, you need to stake your claim online.
That can in:
- listing for local business directory
- a presence on a social media site,
- a simple website, or one with e-commerce,
- a mobile app
OR
Whatever you choose, this is the place where people will find you and get to know you and hopefully become your customers.
Marketing your online presence
How are you going to get your customers to find you online?
There are various ways to do it.
Search engines:- Here when people type something to search, search engines may show your business in the search result, if it is relevant or related to the user’s search.
To get placed in the search results there are two ways:
Search Engine Optimisation (SEO):- This helps you to promote your business in the unpaid search results. Here, to get your space in the results you need to optimize your website and content according to the search engines and you need work on various parameters and algorithmes.
Search Engine Marketing (SEM):- This lets you buy ad space in the search results. Here you have to buy ad space in the search results to advertise to searchers searching for specific keywords in the search engine.
Another way to reach potential customers are:
Display Ads:- These days most of the peoples are using smartphone, tabs and various others medium to access various content across the web. Alongside all of this content you might see various ads in the different-different form like text, images, video, and various other formats where you can click on and interact with. All these ads known by name display advertising.
Social Media:- These days Social media influence is everywhere. Platforms like Facebook, Twitter, YouTube, Linkedin and various other platforms where you can simply create pages or profiles of your business and you can boost awareness of your business immensly. You can build relationships with customers, engage them and connect with them easily.
Email Marketing:- Despite the rise of social media platforms and Junk email or spam (which is never a good marketing strategy, by the way), email marketing still one of the most effective strategy for digital marketing. This is most direct and effective way of connecting with your leads, nurturing them, and and turn one-time buyers into loyal, raving fans.
The more types of digital marketing options you will try, the more opportunities you’ll get to reach your most potential customers, wherever they happen to be in the digital world.
Measure and Adapt
So far, we have seen first figure out what you want to get out of digital, ways to establish your buisness online presence, and ways to start digital marketing to reach people to your business online.
A important part of any digital martketing plan is to measure and evaluate what you’re doing and it’s working or not. This is called ‘analytics,’ which shows how people are finding your website, where your visitors are coming from and what they do when they land in your website.
If you know what people do once they’re on your website, it will help you to figure out which of your marketing campaigns are working and which ones aren’t, and based on that you can make changes and continually improve what you’re doing.
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