Manual Bidding vs. Automated Bidding
Automatic bidding is a temporary solution that provides mixed results. If you are running a small account with only a few campaigns, go for it. But, in the long run,…
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What are Google AdWords and How does Google Ads Work?
What is Google AdWords? Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine result page. On the basis of those…
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What is a Good PPC Conversion Rate? And How to Increase It?
PPC conversion rate is the percentage of your PPC traffic that turns into paying customers. If you generate 100 clicks per month from PPC ads and 10 of those visitors…
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What is Pay Per Click (PPC)? How does it Work?
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when user click their ads. Advertisers bid on the perceived value of a click in relation…
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