SEO means search engine optimization in this process we have to optimize our site and increase the visibility and visitors numbers. SEO helps to improve traffic and increase rank positions on search engines as Google, Bing, Yahoo, and others. SEO is the best practice of optimizing your webpage and increase a high position in the search results of Google or other search engines. SEO is more essential for any website because numerous of the website available on the search engines so it’s not possible for google show every website so its need to SEO for any website.
There are two types of SEO
1. On-page SEO
2. Off-page SEO
On-Page SEO:- On-page SEO means that work you do on your website like update content, add meta descriptions, meta title, improve page speed, change blog on your website, add URL those of works comes in on-page SEO.
Off-page SEO:- Off-page is very important for any website. In this process, we increase the level of the rank of the website and stand up on the top Google page. Off-Page is the best strategy to generate more link building
What do you do in off-page SEO and on-page SEO
a. Keyword Research
b. Meta title & Meta descriptions
c. Alt tags.
d. Internal link anchor text.
e. Goog links Criteria
f. No- follow links vs Do-follow links
g. Link Building Tactics
There are two types of Link:-
1. Do-Follow Link
2. No-Follow Link
1. Do-Follow Link:- A do-follow link, website link that will pass about the SEO benefits associated with the website where it can be built from to the hyperlinked site. Its backlink that website link builders will make intended for SEO purposes. A do-follow link is very important for SEO to concentrate your webpage link building activities on options that allow you to build do-follow links. These types of links will boost your link profile and improve your webpage rank.
2. no-follow link:- A no-follow Backlink is fundamentally a web link that does not pass on the SEO great things about the source site to the blog where the link in to account. The no-follow link you don’t have any SEO value in any way, and they will not add up to the web link profile on the search engines. No-follow links only increase traffic its link not count in the Link building.
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