Websites are not just a way of communication or platforms to showcase certain services and offers of companies. Gone are those days when simple landing pages were enough to demonstrate the main messaging and acquire new customers online. Today’s websites are more complex and contain loads of data about the company and its customers. In other words, if before the website was the online version of a business card, now it’s a primary way to ensure the presence of any company in the digital world. As some people like to say, the website is the digital office of a company.

It is unsurprising that globally, there are more than 1 billion websites belonging to different industries and even individuals who prefer having a website to demonstrate their professional skills, instead of an old-fashioned CV. But is the current model of websites compatible with the tech transformations in place?

What our observation shows, the majority of well-known websites which also have higher user traffic, continuously adopt new features as a part of their enhanced communication with their customers. Many of them don’t think about virtual reality as a separate component in their digital communication, but accept the concept of mixed reality that has so much more for every industry, including website development.

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Gaming websites are leading the way

Gaming websites are notorious for being at the forefront of technological innovation, and artificial intelligence (AI) is no exception. Take online poker, for instance. Platforms have transcended simply dealing cards; they’re leveraging AI to make the experience more immersive and fair. It’s no surprise that a staggering number of quality online poker sites now utilize the latest tech advancements in some form, catapulting the success of their services and offers in a tough market like the casino industry.

When we mention tech advancements and innovations, it’s important to acknowledge that AI systems are playing a crucial role behind the scenes in the gaming context. They’re crafting more challenging computer opponents, ensuring balanced player matchups, and contributing to the overall growth of the online gambling industry, the value of which is projected to reach $100 billion this year.

But the impact extends beyond gambling. Gaming websites function as the internet’s “test kitchens” for new technologies. They’re the first to experiment, and successful implementations pave the way for adoption across other industries. This is literally and figuratively changing the game. We’re transitioning from simply clicking buttons to actively engaging in ever-evolving digital worlds. It’s an exciting time to be a player in the ever-growing world of online entertainment.

Adapting the websites to VR headsets

The arrival of Apple Vision Pro has sent shockwaves through the tech industry, forcing websites to fundamentally rethink user interaction. Let’s not forget that this isn’t your average gadget; it represents a paradigm shift towards a 3D web experience.

Imagine streaming platforms like Disney+ transforming from flat screens to immersive environments. The recent Apple reveal showcased Disney+’s vision: no longer will you simply watch your favorite shows, you’ll be transported directly into them, virtually attending a movie theater alongside fellow viewers. It’s a transition from passive observation to active engagement.

The virtual reality (VR) market is poised for explosive growth, with experts predicting a surge to a staggering $240 billion by 2032. This exponential rise highlights the transformative potential of VR technology, and the investment of tech giants like Apple, Meta, and Google adds only value to the curve of developments.

So, this isn’t a fleeting trend; it’s a revolution in how we interact with the digital world. We’re on the cusp of stepping into our screens, not merely looking at them. It’s a reality that once belonged solely to the realm of science fiction, and it’s finally here.

Generative AI for better customer service

Generative AI is rapidly transforming the customer service landscape. Companies are scrambling to integrate this technology, and for good reason. Imagine having a highly intelligent, tireless customer service team at your disposal, available 24/7.

These aren’t the clunky chatbots of the past. Generative AI chatbots can genuinely understand your inquiries and provide helpful responses. It’s like having a real conversation with a representative, except this AI can handle countless interactions simultaneously and never needs a break.

Take H&M, the popular clothing retailer, for example. After implementing AI chatbots, they saw a dramatic decrease in customer service costs, additionally, customer satisfaction soared. Now that’s a win-win situation.

The capabilities of these AI assistants are truly remarkable. By interacting with a website, you can have a seamless conversation with an AI that seems to understand your needs intuitively. It’s as if websites are becoming increasingly human-like. Who knows, maybe in the future, we won’t be able to distinguish between human and AI interactions beyond the screen. Exciting times, indeed!